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Led the next-generation app for a Gulf-region social-insurance service. Defined the proposition, strategy, experience and design direction, then full working prototypes of a proactive, AI-guided service, handed over for the client’s own team to build.

An innovation project at the Universal Studios office in L.A., exploring the wider experience around NBCUniversal’s TV shows and how NBC, Peacock and Universal can work together to build viewer affinity and engagement.

Led UX and product design for a music-provenance startup proving who created what in a recording session, across a native Mac app and an iOS companion. Turned a shifting scope into clear requirements, a design system and a developer handover, and guided two development teams through to launch.

For Google, a two-week sprint on Search, defining how classic results and a conversational AI layer work together. For Microsoft, its new events app. San Francisco team, remote.

Redesigned the customer experience for the British furniture and lighting maker, building order and quote handling into it to simplify the team’s internal processes.

Phase one of a katespade.com redesign: several concepts for a hyper-personalised shopping experience. Remote, with the Singapore studio.

Shaped and tested a programme to build better customer habits for the private aviation company, from prepaid flights to booking behaviour. As much business strategy as experience design. San Francisco team, remote.

What could an NBA experience that’s only on Peacock look like? Research, strategy and the big ideas for new ways to watch and follow the game, with generative AI driving discovery and personalisation. Renewed once.

Found out why users of the UK’s leading financial product data platform kept exporting to other tools, then led the team that brought that work into the platform. Renewed 7 times.

Brought GE Vernova’s new brand identity to life across its global website.

Gave the plant-based food brand an affordable new home for its recipes and shop, built on Airtable and Webflow to keep running costs down, and migrated all of its existing content.

Led the experience design of Sennheiser’s new public website.

Adapted GSK’s new brand for digital and rolled it out across every channel and its global website, through a shared digital design system.

Defined the structure and experience of Theorem’s new website. Remote, with the New York studio.

After our work with Pollinate, Fiserv asked us to improve its own merchant acquiring platform, where businesses manage incoming payments, refunds and disputes.

Three years designing Pollinate’s merchant platform for banks, including Tyl, NatWest’s payments service for small businesses. Renewed 9 times.

A joint Nike and Foot Locker project on improving the Nike experience inside Foot Locker, online and in physical stores. Renewed once.

Templates, components and interaction patterns for IKEA’s global design system, documented with usage and accessibility rules.

Experience strategy and design system for Thomson Reuters’ main data platform and its licence-management back office. Renewed once.

A global responsive site for Aston Martin, with a light car configurator and model pages tailored to each type of buyer.

Lead UX on the award-winning Adidas GLITCH app, from pitch to v2.0.

Lead UX on NFUM’s complete site redesign. For Bayer, several projects including marketing sites for individual products, and a campaign activation site for Heineken.

Designed marketing websites for a range of online sports betting brands. Renewed once.

Client side. Brought in to design PokerStars’ new sports betting experience after my award-winning work at BetVictor.

Client side. Designed BetVictor’s native iPhone app, covering every event and market on the site. Runner-up for Mobile Product of the Year at the EGR Awards.

Where it started: websites, print and motion graphics for Swedish clients.