Portrait of Pontus Persson

As technology moves faster and experiences go beyond devices, the thinking behind them matters more than ever.

I’m an Experience Design Director with 18 years on both sides of the table, including a decade leading experience design at R/GA, AKQA, Huge, POSSIBLE and Fantasy, for brands like Google, Adidas, Nike, IKEA and GSK.

My work sits where complex business problems meet the people who have to live with the solutions. Lately that means designing AI into the core of products rather than bolting it on.

Recognition

  • 5×Cannes LionsSilver Media · Bronze Digital Craft · Bronze Direct · Bronze Media · Bronze PR · Shortlist Promo and Activation
  • 2×Clio AwardsGold Medium Innovation · Silver Apps
  • 2×Creative CircleSilver Best Digital Led Campaign · Bronze Best Mobile Campaign
  • 1×LIABronze Innovative Use of Digital
  • 2×Campaign Creative TechGold Best Customer Experience · Silver Best Audience Engagement
  • 2×Festival of MarketingGold Mobile and Apps Marketing · Gold Retail and Ecommerce
  • 2×DIAGold Best Use of Mobile and Portable Devices · Gold Best Use of Digital in Retail
  • 2×WPP ED CreamWinner Design and Branding · Highly Commended Digital
  • 1×PR Week AwardsGold Best Influencer Marketing Campaign
  • 3×Content Marketing AwardsGold Best Use of Innovation · Silver Best Retail Consumer · Silver Best Content on Owned Media
  • 1×BTSIAWinner Digital Community of the Year
  • 1×EGR AwardRunner-up Mobile Product of the Year