The adidas GLITCH app on a phone, set against a red and blue football pitch
Adidas GLITCH

An app-only launch for a new kind of football boot

Role
Lead UX Designer
Agency
POSSIBLE, London
Year
2016–18
Scope
Pitch → MVP → v2.0
Recognition
Cannes Lions, Clio

The brief

A new interchangeable boot, launched without a football star and sold in no store, only through an app, to young urban footballers.

What I did

  1. 01Won the pitch in three days with the ECD and lead designer: end-to-end flow, paper screens on the wall, then a clickable prototype.
  2. 02Replaced a linear flow that broke under every new state and condition with one circular flow per state.
  3. 03Delivered wireframes, specs and prototypes component by component with the Adidas product owner’s team, through MVP to v2.0.
Hand holding a phone showing a GLITCH boot in the app
The app
Circular flow diagram connecting the app’s states around the product selector
One circular flow per state

Outcome

Shipped MVP and v2.0. Cannes Lions and Clio winner.

Flows, specs and research are under NDA.Ask for a walkthrough →